What sold, what's sitting, and what to do about it. One email every Monday morning, written from your own Shopify numbers. Read it with your coffee. Act on one thing.
Read-only. No dashboard to log into. Nothing to set up after the install.
Oct 12 – 18, 2026 What sold, what's sitting, and what to do about it. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Your one move this week Ask Marlow about the Wren Dress. Three bestsellers are at zero: the Wren Dress, the Juno Cardigan and the Elm Scarf. Between them they sold about $3,100 in the last 30 days. The Wren is the biggest share at about $1,590, so start there, then Field Day and Hollis. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This week Up 31% on last year.
64 orders against 49 the same week in 2025. Pieces sold were up 40%. Net sales $11,480, against $8,920 the same week in 2025. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sold out The Juno is gone. Juno Cardigan in Oat Field Day
7 sold last 30 days 7 sold in the last 30 days, and none are left in either store. Every size went, the medium first. It sold about $1,036 in the last 30 days.
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Also at zero Two more sold out.
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Running low The boot to watch. Juniper Ankle Boot in Chestnut Ferro 8 sold this month · 2 left ~8 days until the last pair sells The fastest seller of the month. Only a 7 and a 9 are left. At this pace the last pair goes in about a week. 2 pairs left, $420 at retail. It sold about $1,680 in the last 30 days.
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Sitting Too many candles. Cedar Candle, 8 oz Northwind Each square is one on the shelf. The dark ones are what sold in the last 30 days. 18 months of supply at this pace 72 on hand and 4 sold this month. That's about 18 months of supply. About $900 of cost sitting on the shelf, $2,448 at retail. It sold about $136 in the last 30 days.
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Town vs. town Main Street took the week.
A clear one. Main Street also sent more pieces out the door, 66 to 52. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This week's tally
Sitting is what you paid for stock that isn't moving. The sold-out figure is what those items sold in the last 30 days, not a forecast. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| From your Shopify sales and inventory. Stock counts don't show reorders already on the way. Dollar figures are each item's sales over the last 30 days. Arrives every Monday morning. Reply to tell us which card was useful. |
A sample issue for a two-store shop. Scroll inside the phone. Every number comes from Shopify; every sentence is written around it.
Every letter opens with a single move: a reorder to place, a rep to call, a shelf to clear. Not a list. The one thing that's worth your Monday, with the number that makes it worth it.
Three bestsellers are at zero: the Wren Dress, the Juno Cardigan and the Elm Scarf. Between them they sold about $3,100 in the last 30 days. The Wren is the biggest share at about $1,590, so start there, then Field Day and Hollis.
Up or down against the same Monday to Sunday last year, not the same calendar dates, so a Saturday is never compared to a Sunday. The headline says what the numbers prove and nothing more.
64 orders against 49 the same week in 2025. Pieces sold were up 40%.
Net sales $11,480, against $8,920 the same week in 2025.
Stock that isn't moving, counted in the dollars you paid for it, with months of supply at the current pace. Each square is one on the shelf. Measured, never forecast.
Each square is one on the shelf. The dark ones are what sold in the last 30 days.
18 months of supply at this pace72 on hand and 4 sold this month. That's about 18 months of supply.
About $900 of cost sitting on the shelf, $2,448 at retail. It sold about $136 in the last 30 days.
Two locations? The letter keeps score every week, orders and pieces, and says which one took it. One location? This card stays out of your way.
A clear one. Main Street also sent more pieces out the door, 66 to 52.
The form below. Your name, the store, how many locations.
Two minutes in your Shopify admin. The access is read-only, and you can remove it any time.
In your inbox, and your partner's or your manager's if you add them. Read it. Make the move. Reply if a card was useful, or wasn't. That's how it gets better.
The letter is built from the same sales and inventory reports you already see in Shopify. It never sees a customer. The app doesn't ask for that access, so it can't read it even by accident.
We're taking a small number of stores for the first season. Founding stores keep the best price for good. One ask in return: reply to the letter when a card was useful, and when it wasn't.
We'll answer from hello@cashwrap.co within a day, with your install link.
We'll reply from hello@cashwrap.co within a day with your install link and what to expect on your first Monday.